Connecting with the customer!

This weekend the Amherst Family Center, Amherst, MA celebrated their 25th Anniversary with a Craft Fair on the Amherst Common.  I helped jury their first craft show when our family lived in Amherst.  So when I was asked to come back this year to sell my work at their show I thought it would be a great chance to see a few old friends, to check out the town after having moved away nearly 20 years ago, and maybe to sell a few things.  As the show started and as I walked around the Common it was clear that this family and child centered event has survived and is doing well.  It was great to see the kids and their parents walking about, enjoying the activities, the music, and yes, even the crafts!  I haven't heard old Rafi songs coming from a music tent or seen little Froggy style boots in years!  It was delightful to see that some things haven't changed much.  And when I did bump into some old friends we talked mostly about how our young adult "kids" were doing! 

So what does this have to do with the selling of one's craft?  I think it might have something to do with making a connection with the customer.  Its easiest of course with old friends and family.  But whether it is at a small town family event or at a larger urban show...connecting directly with the customer...with someone who enjoys and values your work...is very satisfying.  Its just a lot more fun when its done on friendly turf!

Congratulations to the Amherst Family Center on your 25th year in supporting families and handmade American crafts.  I certainly enjoyed this year's event and hope to see you again next year!